Fear
“It'll be weird. It's been too long. They'll think I only want something.”
Countered by: a room, a countdown, and a protocol that gets your thumb down before your brain catches up.
Season One · Casting open
You already know who you should reach out to. You've known for about a year. This is the gym where you finally do it — live, on camera, with a room of other coaches and consultants watching your thumb hover over Send.
Four minutes to apply. Applying isn't buying — every applicant talks to a human for fifteen minutes first.
Yes, the spandex is ridiculous. That part is on purpose. The work is not: a six-week cohort, two live sessions a week, real outreach sent from inside the room. For coaches and consultants at $150K+.
- 6weeks
- 2live sessions a week
- 60+outreaches actually sent
- ~1 hra week on your own
ZVI BANDFounder, Contactually (acq. 2019) · Author, Success Is in Your Sphere
Roll the tape
Two minutes on what this is
Sound off is fine — every word is on the screen. Sound on is more fun.
Four other cuts of the same story — a text thread, a fight card, a Top 10 countdown, and an interactive one — live in the VSL Lab.
The diagnosis
Broadcasting
is hiding.
You post. You send the newsletter. You keep the content calendar fed. It costs real effort, so it feels like business development.
It is also the most comfortable possible way to avoid one uncomfortable text message. One-to-many can't reject you. One-to-one can. That's the whole reason you prefer it — and the whole reason it doesn't work as well.
You're not lazy. You're not bad at this. You're avoiding — and it's working.
Tonight's opponents
Time
“I'll do it next week. Things are crazy right now. I'll batch it properly later.”
Countered by: a dated commitment the room witnessed, and someone who asks you on Friday whether it happened.
Every excuse you have ever made is one of these two wearing a costume. Both are beatable. Neither has ever been beaten by another course.
The method
Two beats. That's it.
The whole system is a pendulum. It swings twice a week for six weeks, and each swing gets a little smarter than the last.
PLAN
Tuesday · 75 minutes · The Game Plan
Not theory. You leave with a tactical, dated, specific play the room watched you make.
“I'll reach out to some past clients.”
“Thursday. Dana, Marcus, Priya. This exact message.”
Teaching arrives just-in-time — attached to a live decision, so it sticks.
ACT
Thursday · 60 minutes · The Arena
The live reps. Everyone opens their phone at the same time. This is the part nobody else offers.
- Type it
- Don't send
- Name the feeling out loud
- 5 · 4 · 3 · 2 · 1
- SEND
- Phone up to the camera
Proof of send, or it didn't happen.
The room enforces the swing. You can't leave a Game Plan without a dated commitment. You can't leave the Arena without having hit send on something. Next session, the room asks: did it happen?
Your week, in full
- SunTop of Week email. This week's event, the game plan, your rep targets. Short.
- TueGAME PLAN — 75 min. Scoreboard, briefing, draft your play, commit out loud.
- ThuTHE ARENA — 60 min. The week's event, run live in squads of four. Phones up.
- Fri30-second scoreboard report to your accountability team. Streak tracked.
- All weekSquad chat. Wins, honest “I didn't do it” posts, and nudges from the three people who know your numbers.
And we mean it about the ceiling. Two live sessions plus roughly an hour of reps on your own. When we say three outreaches, we mean three. Not thirty. Burning out is the failure mode we design against hardest.
Season One · the fight card
Six weeks. Six events.
The arc is a belief chain: who → courage → value → system → ask → gather. Each week installs one habit, teaches one concept, and runs one event. Tap a card for the full brief.
Training Day
The Creed read aloud. Your Awareness Map baseline. The two opponents named. A mutual commitment contract you answer with COMMIT. Squads assigned. Prize Purse posted.
“If we're standing in the arena one year from now, what are we celebrating?”
The Final Round
You host the gathering you invited people to in Week 6. Photos go in the community. Day 30, everyone comes back for a reunion call: Final Round stories, season totals, and first dibs on Season Two.
The scoreboard
What you point to at graduation
We promise reps, never revenue. You control the swing, not the home run. Here is the swing.
0real, personal outreaches sent. Not drafted. Not scheduled. Sent — most of them live, with the room watching.
0dormant relationships reconnected, including at least three you'd actively been avoiding.
0specific asks made out loud, on the record — one referral ask, one intro ask.
0gathering you are hosting, invites sent before the season ends.
And underneath all of it, the thing you're actually buying: the shift from broadcaster to reacher-outer. From “I know I should” to “it's just what I do on Tuesdays.” Identity changes through repeated action witnessed by others. That is the entire reason the arena exists.
Read aloud on Training Day
The Gladiator Creed
The moat
The Prize Purse
At Training Day you stake an amount you choose. You win it back in proportion to the reps you actually complete. Not a gimmick — the single highest-leverage thing we know of.
- The Scoreboard. Reps logged weekly by squad. Squads compete on completion rate, not volume — so nobody gets rewarded for blowing past the ceiling.
- The witnessed commitment. A plan with a date is a promise the room saw you make.
- Your squad of four. Same four all season, named after an event. Webs are much harder to abandon than single connections.
- Someone comes looking. Go quiet and you'll hear from a human within 48 hours. Warm, zero shame. Never worry alone.
Casting, not checkout
Who's in the arena
The first twenty-five people define what a Gladiator is, forever. So enrollment is a casting call and every applicant gets a fifteen-minute screen.
You're who we built this for
- Coach or consultant doing $150K+ a year
- You already believe relationships equal revenue — you're just not doing the work
- You can genuinely make Tuesdays and Thursdays for six weeks
- You'd rather be a peer in a strong room than the smartest person in a weak one
- One good dinner landing one engagement pays for this several times over, and you can do that math in your head
On your way but not there yet? Talk to us anyway. The hungry, coachable striver has a way of becoming the best case study in the room.
Don't apply
- You're already in three other programs
- You want a lead-gen hack or an automation stack
- You want to be yelled at
- You want to pay $50 for another course you won't finish
- You're allergic to fun
No discounts. Ever. The price is the real gate. It filters out the person who wants information instead of reps — and protects the room for everyone else.
ZVI BAND
Head coach
Your coach
The peer in the water
Zvi is an extreme introvert who once seriously considered going home every weekend of his freshman year to avoid talking to people. Everything he teaches is something he needed first.
- ContactuallyFounder & CEO. Relationship CRM, tens of thousands of businesses, acquired 2019.
- Success Is in Your SphereMcGraw-Hill, 2019.
- GoodSphereCoaching company. Thousands of clients. Where the Prize Purse data comes from.
- RelatableFounder. A personal CRM built to grow your network, not your pipeline.
- ~200 issuesof a weekly newsletter on relationship-building, still going.
Most coaching stops at instruction — it teaches you to fish and sends you home. Social Gladiators is the other thing: getting in the water with you. Zvi is a '90s kid who wishes he'd had these social skills at the time, and knows the only gap between where he was and where he could've been was awareness plus reps. This is the room he wishes he'd had.
No announcer voice for a minute
Straight talk about Season One
This is the first cohort.
Nobody has been through this yet, so there are no testimonials on this page and we're not going to fake any. What we do have is a decade of running these plays with thousands of coaching clients — and a room small enough that you'll shape how Season Two works.
That's why it's $1,800.
Season One is the proving ground and it's priced like one. We don't expect it to be $1,800 again.
We will never promise you clients.
You control the swing, not the home run. Anyone selling you a guaranteed number of deals is selling something we're not. We promise reps, a system you keep, and a room that notices when you skip.
It's a real time commitment.
Two live sessions a week plus about an hour on your own. If you can't protect that for six weeks, wait for a season when you can — and we'd genuinely rather you told us that on the screen than dropped out in week three.
It is going to be a little embarrassing.
You'll say the feeling out loud before you hit send. You'll hold your phone up to a webcam like a trophy. That's not a bug — the mild absurdity is what gets your thumb down before your brain talks you out of it.
Season One
$1,800
Six weeks · 20–30 contenders · no discounts, ever
Starting dates: announced to applicants first. Get your application in and you'll have them before they're public.
- Training Day, plus six weeks of Game Plan (Tue, 75 min) and Arena (Thu, 60 min) sessions — all live, cameras on, recorded
- Your squad of four, same all season
- A Playbook Card every week — the exact copy-paste sentences, because there is always an exact sentence
- The Scoreboard, the Friday check-in, and an accountability team that comes looking if you go quiet
- The Prize Purse (staked separately, and you win it back by doing the reps)
- A 30-day Final Round window plus the reunion call
Applying isn't buying. Every applicant gets a 15-minute screen — it's how we protect the room, and how you find out whether this is actually for you.
Before you ask
Questions from the tunnel
Season One · casting open
The Casting Call
Four short steps. Then a human reads it, and if it looks like a fit we'll set up your fifteen minutes.
You're on the card.
Application received. A human — probably Zvi — reads every one of these. If it looks like a fit, you'll hear from us with a link to book your fifteen minutes.
Check your inbox for a confirmation. If it's not there in a few minutes, look in Promotions.